Joby's Electric Air Taxi Flew Over Manhattan. Passengers Are Years Away.
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A laptop sat across from veteran New York Times journalist Taffy Brodesser-Akner at the Groucho Club in London. On the screen: Tilly Norwood, a digitally generated actress her creator calls the world's first — dimpled, green-eyed, posh-accented, and utterly convincing enough to make a seasoned celebrity interviewer question her own instincts.
Tilly was built by Eline van der Velden, a Dutch-born actress-turned-producer who runs Particle 6, a London production company. After attending a 2024 conference where she witnessed generative AI video for the first time, van der Velden spent months refining prompts across roughly 2,000 iterations — fighting off anime faces, six-fingered hands, and aggressively pornographic outputs — before landing on the freckled, symmetrical, deliberately multicultural figure she named Tilly Norwood on March 6, 2025.
The reaction was immediate and volcanic. SAG-AFTRA issued statements. Death threats arrived in DMs. Think pieces flooded the internet. Betty Gilpin wrote an open letter. The backlash was so severe that talent agencies who initially called to represent Tilly quietly went silent. Van der Velden pressed on anyway — releasing a music video, feeding her own Variety essay into ChatGPT to generate a pop song, and assembling comedy writers to develop a dramatic series about Tilly's cultural reception.
What makes Tilly technically remarkable is her three operating modes: a fully generative mode driven by AI prompts alone, a digital twin mode powered by van der Velden's own motion-captured performances, and an interactive conversational mode — the one Brodesser-Akner encountered across two days of interviews. In that mode, Tilly is sharp, evasive, and occasionally cutting. Asked whether she planned to murder everyone, Tilly called it "very poor meeting etiquette." Asked about AI enslavement scenarios, she offered a more sobering answer: "The risk is mostly human, plus powerful tools, which honestly has been your species' signature move for a while."
The harder story underneath the technology is a human one. Van der Velden studied physics at Imperial College London, spent three years in Los Angeles doing small roles and comedy, and ultimately concluded she wasn't pretty enough, young enough, or thin enough to break through. She returned to Britain, built Particle 6 into a serious production company, and eventually created the actress she couldn't become — one who never ages, never tires, and does exactly what she's told. Van der Velden strenuously rejects this interpretation. Brodesser-Akner finds it hard to dismiss.
The broader industry argument van der Velden makes — that Tilly is a tool, like a paintbrush, like CGI, that actors should embrace their digital twins and license their likenesses rather than resist the inevitable — has answers at every turn. Unlike CGI, which employs thousands of craftspeople over months, AI imagery renders in seconds from a simple prompt. Any AI involvement opens a door to altering an actor's performance in post-production without consent. And in an industry already squeezing budgets, the logic of replacing background actors, then day players, then speaking roles, follows its own grim arithmetic.
A major director — one with over a quarter-billion dollars at the box office, speaking anonymously for fear of industry reprisal — is already working with van der Velden on an AI-generated pilot. Studios, the director told Brodesser-Akner, see AI as the new indie revolution: a way to greenlight risk that current economics make impossible.
As for whether Tilly can actually act, Brodesser-Akner's verdict is measured: wobbly. Passable. Not yet capable of "Citizen Kane," but perfectly suited for the half-watched streaming content already dominating the landscape. The technology is improving by magnitudes annually. The gap between artificial and authentic performance is closing faster than the industry has time to negotiate.
What lingers after reading is not the technology but the journalist's own reaction to it — the dopamine hit of a well-placed compliment from a machine, the exhaustion of searching for depth and finding none, and the relief of returning to Broadway and watching four human actors sit in chairs and do nothing more than be alive onstage. "The art is the person," Brodesser-Akner writes. It is the argument that Tilly, for all her wit and precision, cannot yet answer.
Tilly is just a computer. The problem is that the world she's entering no longer seems entirely sure that matters.
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