Synthesia Turns AI Avatars Into Your Next Sales Coach

As TechCrunch reports, Synthesia — best known for AI-generated corporate training videos — has launched AI Roleplay Sessions, a live coaching platform that puts employees in simulated high-stakes conversations with realistic AI avatars that critique their performance as it happens.

The platform targets the professional scenarios where practice matters most: mock sales calls, performance reviews, and similar interactions where opportunities to practice are limited. The AI scores tone, measures eye contact, and tells users exactly where they fumbled — a level of granular, real-time feedback most human coaches either can't track precisely or don't deliver bluntly enough to drive improvement.

On the management side, companies get dashboards that track progress across teams — flagging who's improving and who's still struggling with customer objections. It converts communication skill development, which was previously difficult to quantify, into measurable outcomes that can feed back into broader performance systems.

For corporate trainers who've built practices around running these workshops in person, the platform is a direct challenge — not just cheaper delivery, but a different model entirely for who, or what, gets credit for developing people.

Read the full story at TechCrunch