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Netflix Is Using AI to Bring Gene Wilder Back for a Willy Wonka Show
By Prompt AI News1 min read
#netflix#voice cloning#entertainment#digital rights
As reported in Reddit's r/artificial community, Netflix is deploying AI voice cloning to recreate Gene Wilder's voice for a new Willy Wonka-themed competition series. Wilder, who died in 2016, built one of cinema's most recognizable performances in the 1971 original; Netflix is now reconstructing his voice synthetically for a new commercial production.
The company has not disclosed which AI voice synthesis platform it used, nor the terms of any estate agreement. That opacity matters: the legal framework for AI-cloned performances of deceased performers is unsettled, and Netflix is testing it at scale in public.
SAG-AFTRA's 2023 contract established baseline digital likeness protections, but those provisions focused on living performers. Using a deceased actor's voice for new commercial content almost certainly falls outside what those agreements contemplated — meaning whatever Netflix negotiated with the Wilder estate now becomes the industry's working precedent. Unions will need to catch up fast.
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