Teaching Models to Speak without Words
Weight-bridging tech lets AI communicate without text tokens, cutting compute costs to rival frontier models.
Reporting from TechCrunch, Meta launched an ad campaign this week promoting its AI tools with an optimistic message about technology's potential — and set the whole thing to a song about human extinction.
The tonal mismatch is hard to miss. The spot was designed to inspire confidence in AI. The soundtrack sends the opposite signal. Critics on social media quickly pointed out the disconnect between the campaign's aspirational framing and its musically apocalyptic backdrop.
The ad has been getting roasted across Twitter and Reddit, according to TechCrunch's reporting — and it carries all the ingredients of a durable meme: a well-known brand, a bold message, and a single detail that completely undermines it.
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