Elementor Lays Off 100 Workers — 30% of Its Staff — as AI Eats Website Building

Reporting from Calcalist, Elementor — the WordPress page builder used on millions of sites — laid off 100 employees, roughly 30% of its workforce, citing AI tools that now let users build a website by describing what they want instead of dragging templates around.

The cuts land as one of the clearest examples yet of generative AI collapsing an entire category of skilled digital labor in a single move, not eroding it gradually over years. Elementor built its business on making web design accessible to non-coders; AI just made Elementor's own interface look like the hard way to do it.

Expect the rest of the website-builder market — Webflow, Wix, Squarespace — to face the same pressure, and the same choice: race to ship a "just describe what you want" feature of their own, or watch users skip the builder entirely and prompt a model directly.

Read the full story at Calcalist